Marketing
Twilio integration
Cloud communications platform.
How we integrate Twilio
The integration shape.
Twilio is the default cloud communications platform: SMS, voice, WhatsApp, email, the lot, behind a single developer-friendly API. For ecommerce specifically, transactional messaging and conversational commerce are the integration surfaces that matter.
Patchworks integrates Twilio for transactional message triggers from operational systems, two-way conversational flows and message delivery telemetry into the CRM. Consent state and message-template discipline are the integration concerns that determine whether deliverability holds up at scale.
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