CRM
Ometria integration
Retail-focused customer data platform.
How we integrate Ometria
The integration shape.
Ometria is a UK-built customer data platform focused on retail, with predictive segmentation, cross-channel orchestration and a data model designed for the messy reality of multichannel customers.
Patchworks integrates Ometria for customer profile sync, transactional and behavioural event delivery, and back-flow of engagement and prediction data into the CRM and operational systems. Identity resolution across channels is the design work that determines whether Ometria's predictions are worth acting on.
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